Classified Ads

Classified advertising is usually textually based and can consist of as little as the type of item being sold and a telephone number to call for more information. It can also have much more detail, such as name, address, email, telephone or visit, a detailed description of the product or products.

Classified Ad Section: Classified Ad section forms the backbone of any news paper or magazine. Cost of a Classified Lineage varies from news paper to news paper. Some newspapers charge per word and some papers charge per line.

Why is it called Classified Advertising: Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered (headings such as Accounting, Automobiles, Clothing, Farm Produce, For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes it distinct from display advertising, which often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content.

  • Classified Lineage Ads

    These are economical ads, booked in simple running ad text format. The Newspaper Ad Charges are calculated on a per word/ line basis. The Ads can be slightly enhanced with Tick, Border, Bold etc.

  • Classified Display Ads

    These are high visibility ads which can be booked with logos/images. They are more expensive than text Ads, and the rate is charged on a per sq. cm basis. They are more effective in grabbing greater attention and better response

Save Money Printed classified ads are typically just a few column lines in length, and they often filled with abbreviations to save space and money.